Free SEO Tools:

• Check Google PageRank
• Locate Your Web Site in the Google Index
• Analyze Your Page Meta Tags
• Generate Keywords for Your Web Page

PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is.

"Google Page Rank Checker" tool will help you to find Google Page Rank for your web page. Once you have this information you may decide to solicit more inbound links or execute off-site SEO campaign to increase your page rank.